IMAGE MANAGEMENT
BRAND POSITIONING
STRATEGY

Building one of the most celebrated football player’s image beyond the sport arena. Capitalizing on football appeal to attract new brands from fashion, luxury and lifestyle sectors.

CONCEPT
CREATIVE DIRECTION
STRATEGY

The Swerve Festival, an exclusive VIP invite-only event, took place in AlUla, Saudi Arabia, from May 5-7th 2023. The festival brought together an impressive roster of athletes, musicians, fashion executives and talents as well as thought leaders to celebrate the convergence of sport, music and fashion.

EDITOR IN CHIEF
CREATIVE DIRECTION
BRAND MANAGEMENT

Reimagining Vogue Homme for a new audience. By taking the brand from a predominantly fashion insiders business to a mens magazine.
To change the perception, we developed a new editorial line and crafted a distinct identity that has allowed us to reach a whole new audience.

CONCEPT
CREATIVE DIRECTION
EDITOR IN CHIEF

It’s been a 12 years successful partnership with L’Equipe and Condenast to create an iconic mens fashion magazine. In 2004, through an original concept, we paved the way for the new market of sport fashion.
The best athletes in the world behind the lens of the best fashion photographers.

BRAND IDENTITY
CREATIVE DIRECTION
COMMUNICATION

Crafting a global signature, “We Ride The World”, for the top equestrian event in Paris, New York, Lausanne, Los Angeles and Hong Kong.
We created a distinct identity that introduced the brand to a whole new audience. Longines Masters was honored with a Silver Trophy by Grand Prix Strategies du Sport 2017.

BRAND IDENTITY
CREATIVE DIRECTION
COMMUNICATION

Designing visual communication for Rolex at the Chantilly Masters equestrian event, encompassing on-site identity and global outreach.

BRAND IDENTITY
CREATIVE DIRECTION
COMMUNICATION

Crafting a worldwide signature: "Ride On." Developing a cohesive global identity for the 17 events worldwide, along with creating a new collection for merchandise and on-site shops.

BRAND IDENTITY
CREATIVE DIRECTION
COMMUNICATION

We crafted the brand signature, “Very Martinez”, along with all communication elements for the iconic hotel in Cannes.
We successfully revitalized the clientele through a compelling digital media content strategy.

EXPERIENCE
BRAND POSITIONING
COMMUNICATION

Crafting a giant yoga tour for the wellness generation. In order to create the White Yoga Session, we needed to connect with people beyond yoga. So we used social media and local communities to bring 5000 people together around one cause, the International day for peace, in partnership with Unesco.

CONCEPT
CREATIVE DIRECTION
EDITOR IN CHIEF

For the Longines Global Champions Tour, we created the first equestrian luxury lifestyle magazine. To ensure we reach the best audience, we used a controlled distribution model that places the magazine directly in the hands of the readers during the events.